PPDS, the exclusive global provider of Philips Professional Displays and complementary solutions, has announced its debut attendance at Seatrade Cruise Global 2025 (Miami, 7-10 April) – the world’s largest cruise ship exhibition.
Located inside the 500,000sqft Miami Beach Convention Center in Florida, Seatrade Cruise Global – celebrating its 40th anniversary – brings together the global cruise community, allowing industry leaders to learn about strategies and technologies designed to advance the sector.
The global team from PPDS, showcasing on Philips booth 4405, will join over 600 other exhibitors and an anticipated 11,000 visitors from around the world to demonstrate a range of display solutions spanning every area for cruise ships and luxury / super yachts. Visitors to the booth will witness PPDS’ portfolio of Philips MediaSuite TVs, with a new line-up designed specifically for the flourishing maritime market.
Part of a continued global growth strategy, PPDS’ decision to expand its reach in the cruise market to cover all forms of hospitality – both on land and at sea – comes as the popularity of cruise ship vacations have attained an all-time high of more than 35m people in 2024. Forecasts reveal the industry is expected to be worth $15.1bn by 2028, up from $7.67bn in 2022.
Jeroen Verhaeghe, global business development director for hospitality at PPDS, commented: “The cruise industry is flourishing, and with new vessels being built, and increased competition for customers, there has never been a better time for us to make an official entry into this market. Supporting cruise providers in creating new, upgraded and fully tailored experiences for their guests. Seatrade Cruise Global 2025 is the perfect launchpad into this exciting market with our portfolio of Philips Professional Displays for hospitality.”
As the world’s first dedicated hotel TV designed exclusively around guestroom entertainment and experiences, Philips MediaSuite has been installed recently for Marella Cruises, and on two super yacht hotels in Vietnam.
PPDS says passengers experience the ship’s choice of channels via IPTV services, including linear TV channels via satellite, as well as video on demand content. Philips MediaSuite also enables the ship’s purser to deliver personalised welcomes and information for guests via CMND. These can include details of the next port of call, and brings revenue opportunities, giving passengers the ability to arrange excursions, and to book on board services. All customer data is cleared upon checkout.
Jeroen Verhaeghe, added: “In 2024, Philips MediaSuite achieved a major milestone in becoming the bestselling hotel TV in Western Europe, gaining market leadership in EMEA for the first time, a position I’m proud to say we have continued to retain. We see some incredible opportunities in bringing the benefits of Philips MediaSuite on board cruise ships and super yachts.”
The company is also aligned with Seatrade Cruise Global in its support for Mercy Ships, the international charity operating the world’s largest non-governmental hospital ships, in which Philips Professional Displays are also used for patient care and diagnosis.
Ron Cottaar, director of global marketing and head of marketing, North America, concluded: “At PPDS, we are always seeking to add value to our customers and partners and to support them in all their installation and project goals. Cruise ships and super yachts have been on our sonar for some time, and, today, I am delighted to announce that PPDS is officially on board, and we look forward to showcasing our solutions to visitors at Seatrade Cruise Global 2025.”
