Ad Tech Briefing: The AI-powered reallocation of margin is just more of the same
This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series →
The media industry is experiencing a significant transformation driven by ad tech.
That sentence is as relevant in the mid-2020s as it was in the mid-2010s and the prior decade, although it begs the question: Is there anything different this time around?
The short answer is, “Well, some things…” But for a more thorough examination of the matter, let’s revisit what sources have been telling Digiday in recent weeks.
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