Erick Gómez, president of ARRA for Mexico and Latin America, points out that, because it is a new brand, there is the challenge of positioning in the market and the diffusion of its productseven more taking into account the country of origin where they will be assembled.
“The truth is that China has changed a lot its forms of production, your quality standardswhich helps us a lot to be able to bring quality cars here to Mexico,” he asserted in an interview with Expansion.
What vehicles will ARRA market?
The company will begin with the commercialization of two vehicles. The first will enter the commercial vehicle segment, in the case of the EW-1, with a load capacity of 1,400 kilograms, a range of 260 kilometers per charge, a maximum torque of 220 Nm and a speed electronically limited to 80 kilometers per hour. Said vehicle will cost approximately 700,000 pesos.
The second model, ARRA 3, is a passenger sedan that will have a range of between 420 and 610 kilometers per charge, a maximum torque of 280 Nm and a maximum speed of 160 kilometers per hour. Of this, it will launch an entry version, which will have between approximately 719,000 pesos and 800,000 pesos.
ARRA has invested 200 million dollars to create the ecosystem around the businesswhich have been destined for the plant in China, owned by the manufacturer Modern Autoits manufacturing partner, as well as in the development of software and implementation of equipment for the units.
“We are absorbing part of the Chinese company and We are looking for a moment to be able to keep that plant. It is a very aggressive plan and it is a very large investment that is being made worldwide to be able to develop our vehicles”, adds Gómez.