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LeisureLink drives 566% increase in OTA bookings and a 621% increase in online revenue for Rostrevor Hotel Barbados

LeisureLink's combination of best-in-class software tools and expert account managers continues to help Rostrevor Hotel Barbados increase efficiency, occupancy, and ADR in off-season and peak season.

UNITED STATES – The award-winning Rostrevor Hotel is one of the most popular self-catering hotels in Barbados. A favorite on TripAdvisor, the family-owned, independent 79 room property, stays competitive in Christ Church, Barbados by running a lean operation managed by third-generation Robyn Gollop-Knight. When Gollop-Knight found herself managing OTA contracts while the hotel’s one Reservations Supervisor managed all the OTA extranets, it became apparent that the distribution process was taking precious energy away from other essential needs.
 
In 2012 Gollop-Knight chose LeisureLink for channel management, citing LeisureLink’s comprehensive services offered at the most competitive price point. LeisureLink would handle contracts, increase the hotel’s distribution, and ensure the property had only one extranet to manage. The property was always very conservative with inventory, wanting to avoid overbooking at all cost. Now, with direct-connect integrated to Rostrevor’s PMS roomMaster, the property has more inventory on more channels without risk of overselling. The property enjoys the convenience of one contract for all channels, consolidated accounting and seamless real-times updates for content, rates and availability.
 
As a result of opening up more inventory to LeisureLink channels alongside more widespread distribution, the Rostrevor has seen a 566% increase in OTA bookings and a 621% increase in gross online booking revenue from 2014 to 2015.  Just as important, the hotel’s key employees are more efficient and better able to respond to property and guest needs.
 
“LeisureLink was the channel manager that offered us the widest spectrum of opportunities to be more efficient while also increasing our presence on the greatest number of channels,” explains Robyn Gollop-Knight, General Manager. “Now, I feel we are everywhere we need to be. Instead of handling OTA contracts, I’m able to focus on tasks that are essential to the well-being of our operation.”
 
Additionally, the hotel has recently begun using FastPay, allowing for payment upon check-in instead of waiting weeks for OTA checks. LeisureLink FastPay is a single-use “virtual” credit card number that replaces the standard payment process for bookings and speeds up the guest payment process on bookings by as much as 45 days, allowing payment upon guest check in.
 
LeisureLink offers one link to more bookings – online, offline, anywhere and is the trusted choice to help vacation rental companies make more money and save more time. With the largest network of distribution partners in the industry, collectively reaching 80 million monthly travelers, LeisureLink has delivered over $1 billion in bookings to clients since 2007, connecting properties to top online channels like Expedia, Booking.com, Airbnb and a preferred partner of HomeAway.
 
LeisureLink’s combination of best-in-class software tools and expert account managers continues to help Rostrevor Hotel Barbados increase efficiency, occupancy, and ADR in off-season and peak season.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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